No more repetitive code. No more getting stuck in a developer backlog. With storefront.dev, you can train AI on your brand in seconds, and be building your brand at a pace that's completely unimaginable. 

The developer's ally: how storefront.dev is changing Shopify ecommerce development forever

Learn how to run flicker-free A/B tests on your Shopify Hydrogen storefront with Pack's server-side testing tools. Get trusted results and boost CVR up to 2x like Manly Bands. Step-by-step guide.

A Shopify merchant’s guide to A/B Testing on Pack: clean data, no flickers

Shopify's biggest brands are all falling for the Hydrogen hype. Don't become their next "success" statistic.

PSA: Don't fall for the Shopify Hydrogen hype. Here's what to look out for.

Discover how Shopify Hydrogen storefronts are transforming ecommerce performance in 2025. Learn from real brands who doubled conversion rates and achieved sub-second page loads and explore what Hydrogen can do for your business.

The complete guide to Shopify Hydrogen storefronts (2025)

Explore Blueprint, the open-source Shopify Hydrogen theme designed for developers and eCommerce brands. Pre-built with 50+ components, advanced commerce features, and seamless integrations, it’s your foundation for building production-ready storefronts quickly—without starting from scratch.

Explore Blueprint: A production-ready, open-source Shopify Hydrogen theme for growing eCommerce brands

Stop sending hard-won ad clicks to generic PDPs or collections pages. With Shops, you can customize every aspect of your post-ad click—without adding a million apps.

Meet Pack Shops: a page builder with superpowers that gives you full control over your post-ad clicks

Packathon—the first virtual Hydrogen Hackathon for Shopify devs and designers—generated some fantastic projects that lean into the flexibility and interactivity of Hydrogen. We're thrilled to share these projects with the community—including open-source repos—so any storefront can benefit from these projects. Explore clickable demos and prototypes, get inspo for top-notch shopping experiences.


Celebrating the winners of Packathon 2024

Utopia is an open-source visual code editor for Shopify Hydrogen that Shopify announced at Summer Editions 2024. While it's not generally available yet, we've done deep dive to understand what Utopia is, who its for, when to use it, and how it compares to Pack. 

Unpacking Utopia: What it is, who it’s for, and when to use it

Pack's native A/B testing feature empowers marketers to identify content that captivates and converts—without impacting site performance or relying on continuous developer assistance.

Introducing A/B Testing for Pack + Hydrogen Storefronts

We’re excited to kick off an async, virtual Hydrogen Hackathon—which we’re lovingly referring to as Packathon—from July 12th - 22nd. 

Packathon: the first-ever Hydrogen Hackathon for Shopify developers + UX designers

How do you stay at the forefront of the headless movement on Shopify? You talk to the people on the front lines. In this article, we sat down with Jon Iler, a veteran Shopify developer with 10+ years of experience, to get his full rundown on Hydrogen in 2024.

What tech leads need to know about Hydrogen in 2024

Get the full rundown on Pack's latest updates and how we plan to hit the ground running in Q1 2024. 


2023 Year in Review: Taking Pack’s DXP to the next level

Learn the fundamentals of metaobjects, discover how merchants and devs can leverage them to enhance Shopify storefronts, and see how a visual editor can help you unlock their full potential.


Shopify metaobjects: What you need to know

This article will highlight the signs that your store should evolve past its Shopify theme while providing guidance on how to scale your storefront within the Shopify ecosystem using Hydrogen.  

Shopify Hydrogen vs. a theme 2.0? Here’s a good rule-of-thumb for when to use what.

“Should I go headless?” is a complex question that most brands have asked themselves. This article will give you the short answer and the long answer—so you can make the best decision for your brand.

Should I go headless?

Discover how Pack's Digital experience platform stacks up vs. a traditional headless CMS, so you can decide which is right for your brand.


What makes Pack different from a headless CMS?

Tapping into site speed without over-complicating your tech stack—or your content management processes—can be a major hurdle as you scale. Pack is here to help.

What is Pack? A Guide for Merchants

Feeling skeptical about the benefits of headless commerce? This article will cover what headless commerce is and explore how it can help your business.

10 Incredible Benefits of Headless Commerce

Headless architecture helps you adapt to the ever-changing eCommerce landscape, meet customers’ needs, and outperform your competitors.

What Is Headless Architecture?

Pack is a digital experience platform built by ecom developers for ecommerce teams that combines the flexibility of React with the ease-of-use of a theme, all without the DIY assembly or maintenance. 

What is Pack? A Guide for Developers

Get monthly insights from top brands and ecommerce experts.


Pack's Blog

The complete guide to Shopify Hydrogen storefronts (2025)

The developer's ally: how storefront.dev is changing Shopify ecommerce development forever

A Shopify merchant’s guide to A/B Testing on Pack: clean data, no flickers

PSA: Don't fall for the Shopify Hydrogen hype. Here's what to look out for.

The complete guide to Shopify Hydrogen storefronts (2025)

Explore Blueprint: A production-ready, open-source Shopify Hydrogen theme for growing eCommerce brands

Meet Pack Shops: a page builder with superpowers that gives you full control over your post-ad clicks

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