Introducing Pack localization: going global on Shopify Hydrogen just got a lot easier

Let's talk about localization. Managing content across multiple regions has always been one of those tasks that it's easy to over-complicate. 

Shopify has made big strides around international functionality. The most significant leap forward has been around Shopify Markets to enable selling in multiple currencies. This feature is natively available in Shopify and Pack. The not-so-easy part has historically been content—so you can truly localize the entire brand experience by region. 

That's why we built Pack's new localization features with a clear goal: make it intuitive and flexible to manage content across multiple regions, whether you're a developer or a marketer.

What's new (and why it matters)

Visual content management that just works

If you've ever tried to manage multiple locales before, you know how easy it is to lose track of what content has been updated where. We've fixed that:

• Switch between locales with a simple dropdown menu

• See exactly what's been localized with intuitive color-coding

  • Gray tags indicate content still showing in the default language

• Customize the order of your sections on a page by locale (because different markets need different experiences)

• Edit any content element with confidence, knowing exactly which locale you're updating

Two smart ways to handle localization

Option 1: Direct management in Pack

Perfect when you want to:

• Create unique content for each region

• Maintain different layouts per locale

• Preview everything before it goes live

• Keep complete control over your content

Option 2: Integration with your translation service

Already using a service like Smartling? Pack’s front-end can help you implement:

• Seamless proxy-based translations via Smartling’s GDN

• One-to-one content mapping

• Keep your existing translation workflow

Built-in Currency Support

Thanks to Pack’s Shopify Markets compatibility, you automatically get:

• Multiple currencies

• Local pricing

• Regional payment methods

• Automatic currency conversion

Why This Matters for Your Brand

International expansion is a crucial growth lever for storefronts on Shopify Hydrogen, and it shouldn't require rebuilding your entire workflow. With Pack's localization features, you can:

• Launch in new markets quickly and confidently

• Maintain brand consistency while adapting to local preferences

• Manage multiple locales efficiently, whether you have a large team or you're running lean

Getting Started

1. Set up your locales in Pack’s admin settings (e.g., "en-US", "fr-CA", "ja-JP")

2. Choose your default locale

3. Use the dropdown to move between regions

4. Start localizing with our visual guides showing what needs attention

Here's a link to our localization docs for a full walkthrough.

What's Coming Next

We're just getting started. Our roadmap includes:

• AI-powered translation assistance

• Bulk translation tools for efficiency

• Enhanced team permissions for regional content managers

• More advanced targeting and personalization options (a bit like Pack’s A/B testing capabilities)

Ready to Try It Out?

Whether you're planning your first international expansion or looking to streamline your existing global operations, we'd love to show you how Pack can help. Explore Pack's documentation or book a call with us to see the new localization features in action.