Pack Partner Resources

Sharing Pack with a client? Here's everything you need to educate merchants on Pack so they can make the best decision for their brand — what each product does, who it's for, the decks to send, and where to grab our logos.

Pack Storefronts

Who is the right fit for a Pack + Hydrogen storefront? Growing Shopify brands who have found product-market fit and are looking to scale traffic, maximize performance, and keep marketing launches dev-free and efficient.

What is a Pack Storefront? It's a digital experience platform that helps brands create, manage, and personalize content faster than any other tool. It includes a:

1. Visual CMS
2. Page builder
3. CRO and personalization tools
4. Developer toolkit

How is Pack different than other CMSs?

1. Much easier for marketers to use, because it's structured to work just like a Shopify theme.
2. Purpose-built for Shopify Hydrogen, which makes development extremely fast and efficient.
3. Personalization is served server-side from the storefront itself — not bolted on by a client-side script that flashes on load.

What's the best way to introduce Pack Storefronts to my clients? This merchant-focused deck walks through challenges merchants face, how Pack can help, and how to get started with a Pack + Hydrogen storefront.

Here's a quick reference list of brands who transitioned to Pack from either 1) a traditional CMS or 2) a Shopify theme:

Traditional CMS (Sanity, Contentful, Builder.io, etc) → Pack: Atoms (Sanity.io), Sand Cloud (Contentful), Cuts Clothing (Contentful), Public Rec (Contentful)

Shopify theme → Pack: Umzu, Liquid I.V, Manly Bands, Mid-sized apparel brand

Playbook

What is Playbook? Playbook is the testing and intelligence layer for a storefront. Import an ad or a campaign brief, and Playbook drafts on-brand variants, runs them against real traffic, and tells you what converts for each audience.

Who is Playbook for? Growth marketing teams who want to 1) find out what actually converts before committing dev time, and 2) get an experiment live in minutes instead of waiting on agency handoffs, dev tickets, and QA.

How is it different from a page builder or a testing app? Playbook doesn't stop at the result. Every winning test is a finding you can act on — take it into Pack and build it into the storefront as a personalized experience the matching cohort actually sees, rather than a screenshot that ends up in a deck.

What's the best way to introduce Playbook to my clients? Send them the Playbook product page, then open heyplaybook.com and walk a test through end to end on their own storefront — seeing the loop run is faster than explaining it.

How Pack and Playbook fit together

Playbook and Pack solve two halves of the same problem, and they're easiest to position as a pair:

• Playbook answers what converts. Fast, cheap, against real traffic, without touching the storefront codebase.
• Pack is where the answer ships. The winner becomes a real part of the storefront experience, served server-side to the right shoppers.

Playbook is how a merchant finds out. Pack is how they build it in. Most clients start with one and pull in the other once the loop clicks — so you don't need a client to buy both on day one to make the case for either.

Pack's brand assets & guidelines

Here are Pack's comprehensive brand guidelines, and here are Pack's official logos (PNG, SVG).

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