Pack, the low-code front-end platform for headless commerce trusted by direct-to-consumer (DTC) and omnichannel brands, raised $3 million in a seed round led by Alpaca. Additional participation came from Anthemis Group, Irrvrnt VC, SuperAngel.Fund (Ben Zises), Space Station, Mana Ventures, and Anorak. Pack will use the funding to further develop its low-code front-end platform and expand its partnerships, engineering, sales, and marketing teams.
Angel investors and customers who contributed to Pack’s funding round include Blake Pinsker, Steven Borelli, Jake Kassan, Nick Guillen, Nick Ajluni, Dylan Whitman, Kyle Widrick, Brandin Cohen, Vu Nguyen, Gary Benerofe, Geoffrey Woo, and others.
“Building headless storefronts from scratch was capital and resource-intensive for brands,” said Cory Cummings, CEO and Co-founder of Pack. “Over the years we have been building tools for developers and marketers that make these storefronts easy to implement and manage. This capital will accelerate the delivery of our low-code platform to allow brands, agencies, and freelancers to build powerful front-ends to communicate with their customers.”
The round comes after the bootstrapped startup grew year-over-year revenue by more than 100 percent for the last two consecutive years.
“I wanted to jump into the headless space, but I wasn’t excited about anything that I was seeing for the longest time,” said Aubrie Pagano, General Partner at Alpaca and eCommerce veteran. “It was a lot of smoke and mirrors. But when I came across Pack, it was a platform that I wished I had when I was growing my brand and it was clear the team had a roadmap that was going to win.”
Cuts Founder and CEO Steven Borrelli explained, “I can not express enough the value of having Pack as a partner to power our headless infrastructure. The day we partnered with them is the day we officially became a real eCommerce brand. Great platform. Great people. Top talent. Amazing work.”
Pack’s platform simplifies and de-risks headless commerce for merchants by providing an end-to-end infrastructure to help them create and control unique customer experiences in a low-code environment while integrating with existing backend commerce tools. Ecommerce agencies signed up to create headless storefronts for brands on Pack’s platform including eHouse Studio, Corra, and Coldsmoke Creative, and others. Prima, Liquid-I.V., and Beekeeper’s Naturals recently chose Pack to launch their headless storefront experiences.