Test everything.
Find what wins.
Playbook is the testing + intelligence layer for your storefront. Design experiments, run them against real traffic, and learn what converts best for each audience — then build the winners into your storefront with Pack.
The problem — and how Playbook solves it
Tests happen in one place. Learnings die in another. Nothing reaches the storefront.
The problem
Weeks to launch an experiment
Every test takes agency handoffs, dev tickets, page builders, and QA. Your team gives up before the ad ends.
With Playbook
Live in minutes
Import an ad or brief. Playbook drafts on-brand variants and starts splitting traffic — no dev ticket, no page builder.
The problem
Insights trapped in dashboards
You know variant B beat A — but the finding lives in a screenshot, not in the runtime. Nothing personalizes on the next visit.
With Playbook
Insights that ship
Every winning test is a clear result you can act on — take it into Pack and build it into the experience the matching cohort sees.
The problem
No path from test to storefront
Winners require manual porting: dev tickets, code changes, deploy cycles. By the time it ships, the campaign is over.
With Playbook
Test → validate → build
One loop. Validate what wins in Playbook, then build it into your storefront with Pack — no page builder, no waiting on a dev cycle.
From test to live experience — one loop.
Playbook designs the test, runs it, and produces the insight. Take the winner into Pack and build it into a live personalized experience.
Import your ad or brief
Paste an ad URL, campaign brief, or landing spec. Playbook picks up your visual language, targeting, and success metric.
On-brand generation
AI drafts the storefront experience in your brand style — no design skills, no template constraints.
Run against real traffic
Playbook splits traffic across your variants and tracks conversion for each audience.
Insights that ship
Every test produces a clear winner for a cohort: "hero B wins for returning subs." A result you can act on, not a screenshot buried in a dashboard.
Build it into Pack
Take the winner into Pack and build it into your storefront as a personalized experience — no-code, no dev ticket.
One workflow
Campaign-driven tests, storefront-wide tests, and audience personalizations all live in the same loop. One place to test. One place to see what's working.
Validate in Playbook. Build it into your storefront with Pack.
Playbook shows you what converts for each audience. Pack is where you build that personalization in as a core part of the storefront experience — served server-side to the right shoppers. Two tools, one loop.
Try Playbook today.
Live in minutes. Trusted by brands running $50k–500k/month in ad spend.