Fashion

Public Rec

At Public Rec, they make leisurewear in waist and inseam sizes because they believe comfort starts with a better fit.

Public Rec - Mobile View

The Challenge

The Solution

Public Rec introduced a new site design that would not only better tell their brand story and product differentiation, but also one that structurally supports their growing catalog and the addition to their Women’s line. With a new refreshed look, the Public Rec team partnered with Pack Digital to build their new designs as a headless storefront. With site speed as a key focus, the new storefront was built as a Headless PWA using Shopify Plus, GatsbyJS and Contentful.

The Results

  • 52%

    LOAD SPEED IMPROVEMENT

  • 26%

    Increase in Conversion

  • 10%

    Increase in AOV

The Scope

  • eCommerce Strategy

  • Figma Design Support

  • Full-Stack Development

  • Product Architecture

  • Custom Third Party Integrations

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