🚀 Evaluating headless? Get the innovators guide to the future of commerce. 👉 download here!


Public Rec

At Public Rec, they make leisurewear in waist and inseam sizes because they believe comfort starts with a better fit.

Public Rec - Mobile View

The Challenge

The Solution

Public Rec introduced a new site design that would not only better tell their brand story and product differentiation, but also one that structurally supports their growing catalog and the addition to their Women’s line. With a new refreshed look, the Public Rec team partnered with Pack Digital to build their new designs as a headless storefront. With site speed as a key focus, the new storefront was built as a Headless PWA using Shopify Plus, GatsbyJS and Contentful.

The Results

  • 52%


  • 26%

    Increase in Conversion

  • 10%

    Increase in AOV

The Scope

  • eCommerce Strategy

  • Figma Design Support

  • Full-Stack Development

  • Product Architecture

  • Custom Third Party Integrations

Coldsmoke Creative

Coldsmoke Creative partnered with Pack to Digital to maintain the snappy performance of a headless site and empower non-developers to build, edit, and publish content without relying on developers.

See Case Study


Liquid-I.V. partnered with Pack Digital to redesign their new brand vision and improve their technology stack and content workflow.

See Case Study

Public Rec.

Public Rec partnered with Pack Digital to refresh their experience and improve their site speed and technology stack.

See Case Study

Sand Cloud

Sand Cloud is on a mission to help save Marine Life. They are focused on creating the best sustainable products in the world.

See Case Study

Cuts Clothing

Cuts partnered with Pack to overhaul their entire ecommerce experience, leading to rapid growth.

See Case Study

Work with us

Ready to Pack?
Sign up and Get Started.

Sign up