Fashion
Public Rec
At Public Rec, they make leisurewear in waist and inseam sizes because they believe comfort starts with a better fit.
The Challenge
Public Rec had been working with a number of agencies and developers as they rapidly scaled the brand on their Shopify theme. Public Rec product catalog, and the growing number of products across various colors, sizes and inseams, led to growing complexity in business logic, operations, and the front-end itself. This resulted in not only a slow web experience, but one that was difficult for their internal team to navigate to deliver the experience they needed to for their customers.
The Solution
Public Rec introduced a new site design that would not only better tell their brand story and product differentiation, but also one that structurally supports their growing catalog and the addition to their Women’s line. With a new refreshed look, the Public Rec team partnered with Pack Digital to build their new designs as a headless storefront. With site speed as a key focus, the new storefront was built as a Headless PWA using Shopify Plus, GatsbyJS and Contentful.
The Results
52%
LOAD SPEED IMPROVEMENT
26%
Increase in Conversion
10%
Increase in AOV
The Scope
eCommerce Strategy
Figma Design Support
Full-Stack Development
Product Architecture
Custom Third Party Integrations
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