How Liquid I.V. grew 400% and streamlined site management
Learn how Liquid I.V. partners with Pack to achieve lifted CVR and AOV, manage on-site content seamlessly, and amplify its vision and efforts for social good.
Margaret Julian
Director of Product Marketing
Liquid I.V. is the #1 powdered hydration brand in America. Its flagship product is the Hydration Multiplier, which uses Cellular Transport Technology (CTT®) to promote rapid absorption of water and other key ingredients within your body. The brand also works to expand global, sustainable access to clean water.
The Challenge
Liquid I.V. wanted to enhance its ecomm experience — without a bloated tech stack
Liquid I.V. is a fast-growing, omnichannel CPG brand. However, running a DTC ecommerce operation comes with a unique set of challenges, which kept their marketing team from updating content efficiently:
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Bloated tech stack — Their site was built on Shopify, but used a spiderweb of add-ons and third-party apps to manage their product data.Â
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Costly back-end maintenance — Going headless would give them more flexibility, but they’d be stuck paying developers to build custom components.Â
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Sluggish site performance — A previous agency added WordPress to their custom Shopify theme. This enabled the marketers to update content, but slowed down the site experience for customers.
On top of this, the Liquid I.V. brand and mission continued to evolve. Its efforts for social good include increasing access to water, donating products, funding global programs, and much more. Unfortunately, executing promotional campaigns around these efforts added another layer of complexity to their content management.
Liquid I.V. wanted a platform that would allow them to sell directly to consumers and support their charitable initiatives — without sacrificing on flexibility, cost, or performance. Luckily, Pack provided the ideal solution to both their marketing and commerce challenges.
"Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day."
The Solution
Pack offers agile content delivery in a single low-maintenance platform
To improve Liquid I.V.’s technology stack and content workflow, Pack rebuilt the brand’s Shopify theme from the ground up and removed its clunky WordPress integration. The end result was an integrated content and commerce experience, complete with:
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Shoppable blog content for sitewide marketing campaigns
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Custom product bundling for built-in cross-selling opportunities
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Flexible campaigns for product launches and charitable initiatives
Thanks to Pack’s unified digital experience platform, Liquid I.V. simultaneously regained site speed and empowered its marketing and product teams to launch campaigns and manage content — without the need for a developer. At a glance, Pack's all-in-one platform has offered Liquid I.V.:
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A standardized approach to headless development
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Low-code solutions for existing ecomm components
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A drag-and-drop interface for ongoing content management
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Faster execution for marketing campaigns and theme updates
The Results
With Pack, Liquid I.V. sees lifted conversions, meteoric growth, and a boost in AOV.
Since implementing Pack, Liquid I.V. has amplified its growth through a seamless online shopping experience and a simplified internal workflow for both content and commerce.
More importantly, Liquid I.V. invested $1.3 million in grants for clean water access in January 2023 alone — a feat they were able to promote effectively on-site thanks to the Pack platform. Going forward, the team is poised to continue scaling the brand with a shopping experience that can grow with them.