Fashion

Cuts Clothing

Cuts Clothing believes in a well-rounded lifestyle. They demand versatile performance and solutions, delivered with originality and expression.

Cuts Clothing Model

The Challenge

The Solution

Cuts partnered with Pack to overhaul their storefront by redefining their UX and simplifying their technology stack to allow fast and an easy to edit experience. The Cuts team moved away from the traditional headless Enterprise CMS approach, and wanted a solution that would allow for a better editing experience for their marketing team. The Pack Customizer was perfect for their team to enable marketing strategies, test campaigns, and free up development resources. The collaboration around their new site experience led to an implementation on top of Shopify using Pack (utilizing Nextjs).

The Results

  • 200%

    Year on Year Growth

  • 21%

    Increase in Conversion

  • 9%

    Increase in AOV

The Scope

  • eCommerce Strategy

  • Figma Design Support

  • Full-Stack Development

  • Product Architecture

  • Custom Third Party Integrations

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Cuts partnered with Pack to overhaul their entire ecommerce experience, leading to rapid growth.

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