Partner
Coldsmoke Creative
Coldsmoke is a certified Shopify Plus Partner agency that works with ambitious brands in growth mode. They become an extension of their client’s team to help merchants make the most of their ecommerce properties.
The Challenge
Public Rec was using a headless build for their site, but didn’t have a lot of control over their site’s sections and merchandising capabilities. They were looking to improve the amount of control non-developers could have on the site, so that they could build, edit and publish content without necessarily relying on developer intervention. At the same time, the team wanted to maintain their snappy site performance, and build on a platform that would allow them to scale.
The solution
As Coldsmoke worked with Public Rec to find the perfect solution, they were immediately drawn to Pack for its ease of use, performance, and centralized site management. They saw right away how Pack’s solution would enable Public Rec to unlock new growth on their storefront.
Ease of use: Pack’s built-in CMS empowered non-developers to create and build web pages quickly and easily, manage media assets and more, which freed up developers to focus on building new experiences and optimizing the site. Developers loved the pre-built React components provided by Pack that helped them build content experiences quickly and easily.
Performance: Pack’s performance continued to deliver the blazing-fast experience that the team at Public Rec - and their customers - had come to expect. “The page to page loading speed is one of the fastest I’ve ever seen on an ecommerce site. It gives an experience almost like a native app!” says Mark Shesser, Founder at Coldsmoke Creative.
Centralized site management: Building with Pack removed the need for the team to continue maintaining and stitching together multiple other solutions to uplevel their customer experience. Instead, they could manage deployments, content, redirects, and so much more all in one place.
With their clients' needs accounted for, Coldsmoke moved forward with the implementation.
Coldsmoke has done its fair share of headless builds, so they were excited to explore the Pack platform. Overall, Shesser notes: “The developer setup was seamless, the documentation was great, the team support was incredible, and everything just worked.” In addition to a seamless implementation experience, the team at Coldsmoke was able to save time and hassle as they worked to get the site live: “Seeing the real-time previews and the ability for non-technical people to make changes to the site sped up our QA process and engaged additional team members,” Shesser reports.
In addition to a great experience with the product, Shesser’s team appreciated Pack’s support as they built out the new site: “The Pack team was incredibly supportive throughout. Whether it was Slack conversations, hopping on calls to review the site or sort through questions with the merchant and partners, they went above and beyond to see problems across the finish line.” says Mark.
With a fantastic build on the books, the team at Coldsmoke is already excited to do it all again. In Shesser’s own words: “I can’t wait for the next one!”
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