How Peak Design cut landing page creation from weeks to days—and boosted site conversions up to 15%

Founded on principles of sustainability and innovation, Peak Design has grown from a scrappy startup to a premium brand competing with industry giants like Patagonia. Their bags, mobile accessories, and camera gear are innovative, beautifully crafted, and quite literally the best in their category. 

"We're a company that's trying to do good in the world," explains Andrew Stoner, who leads ecommerce and growth marketing. "And to be competing with the Patagonias of the world as a small bootstrapped company, it’s not just inspiring—it's a testament to what’s possible when purpose drives everything we do."

While the shopper fandom and rapid growth was exhilarating, the brand’s Shopify theme didn’t match their premium brand experience.

Challenge

A slow site and fragmented testing process put a bottleneck on growth

After five years on a Shopify theme, Peak Design reached a turning point. The team was facing several key challenges:

• Testing without a design system led to wins—and a fragmented experience: Testing is in Peak Design’s DNA, but: "Over time, it led to a feeling of fragmentation and inconsistency. You may have a winning test, but it would be slightly outside of how other site elements look and feel. It all started to get a little bit chaotic."

• Winning tests never made it into the code: "We'd have these winning tests that were just running in our A/B testing tool Convert rather than ever actually making it into our codebase." This led to mounting technical debt, and increased the risk of bugs and performance issues.

• Page loads lagged: "The site was also very slow," Stoner recalls, which added friction for shoppers and left sales on the table.

For a brand processing thousands of orders monthly, these issues weren't just technical problems—they were directly impacting revenue and growth.

Goals

Build a faster, cohesive shopping experience that could support rapid testing and sustainable growth

To solve these specific challenges, Peak Design needed to:

• Create a design system that would support consistency—even with frequent testing

• Cut page load times to give shoppers a snappy experience

• Reduce landing page creation time from weeks to days

• Implement a testing process that wouldn't fragment their codebase

• Find a technical partner who understood their brand and growth ambitions

Solution

Partner with Form Factory to unlock scalable testing and unmatched performance with Pack + Hydrogen

After researching headless development agencies through Pack's recommended partners blog, Peak Design found their match in Form Factory:

To address Peak’s challenges and help them realize their ambitious goals, quickly:

• Migrated the brand from a Shopify theme to a Pack + Hydrogen storefront, addressing performance and streamlining content management.

• Created a comprehensive design system with reusable components to maintain a cohesive brand experience that was extensible for A/B testing

The implementation was remarkably smooth. "The day you go live is always anxiety-ridden," notes Stoner, "but we didn't really have anything come up on this one. Of all the migrations I’ve seen in my career, this one was by far one of the smoothest." 

Results

Faster site, higher sales, and dramatically improved efficiency and set the team up for scale.

The impact has been significant. The storefront design is flawless (these gorgeous layouts by Jason Wilkins say it all), and metrics are up:

• ~10-15% increase in conversion rates after migration due to faster page loads and a cohesive experience

• 90%+ faster launch timelines for landing pages: "In the past, new landing pages would have been entirely custom dev, and would have taken a week or two for design and a week or two for development. Now we have all those components saved and can do it in a single day between myself or a single designer, without a lot of back and forth."

• High customer satisfaction: Over 90% of customers report zero problems with the new site

The team is particularly excited about Pack's customizer, which allows them to move quickly without having to wait on developers for every site change:

With faster pages, better testing, and simpler content creation, Peak Design can now focus on what matters most: growing their business.

Looking Forward

Blending rapid testing with consistent design as they scale

With their new design system and Pack's testing tools, the team can keep improving their site without worrying about a disjointed code base or design:

"We used this transition as an opportunity to establish a design system, and I'm pretty excited about the A/B testing functionality in Pack and being able to actually run server side tests and then quickly implement them from there. I think that's going to be a big process improvement."

Having found a way to balance rapid testing with sustainable growth, Stoner has this advice for other brands:

The results speak for themselves: conversions are up, pages load almost instantly, and the team can launch new ideas in days instead of weeks. But perhaps most importantly, Peak Design has built a foundation that can flex and grow with them—letting their ambitions, not their technology, shape what comes next.