I've had the privilege to work with Shogun in my agency days and also go head-to-head with them in friendly competition in the headless and composable frontend space. While we've been competitive over the years, there has been nothing but respect between our two companies and we have shared a similar vision to help brands tap into the benefits of headless technology.
Today, I am humbled and grateful that Finbarr and his team have asked Pack to be the sole recommended technology partner of choice for Shogun Frontend customers. Pack is rapidly gaining recognition as the market leader in the headless and composable commerce space, and we deeply appreciate Shogun’s vote of confidence in our product’s ability to accelerate growth for scaling brands. Pack is fully committed to its mission to help commerce teams tap into speed, growth and shared innovation for both existing customers and our new Shogun Frontend family.
What happens now for Shogun Frontend customers
Though Shogun formally announced the sunsetting of the Frontend product today, users will have access to the fully operational platform and Shogun team support for the next 9-12 months as brands go through the migration process. Shogun and Pack will be working hand-in-hand to ensure that the transition is seamless from end to end. This includes former members of the Shogun team, Kevin O’Brien (VP, Channel Partnerships) and Fil Capiral (Director, Solutions Engineering), who have been fantastic additions to the Pack team. We look forward to welcoming and supporting every brand every step of the way.
Over the years, we've partnered with some of the largest, fastest-growing ecommerce companies in the world such as Cuts Clothing, Truff, Liquid I.V. and many more to drive revenue growth, team agility, and deeper customer connections and experiences. We’re excited to offer those same benefits to every brand who builds with Pack.
For brands who are migrating from (or previously evaluating) Shogun Frontend coming over to Pack - both the Shogun and Pack teams are ready to respond to all incoming requests, and we encourage Shogun Frontend users to reach out to either team with questions. We’re grateful to partner with Shogun in this transition and for entrusting Pack as the sole technology partner of choice to fuel the future of commerce experiences.
The Future of Pack
At Pack, we're already working on new ways to help brands tap into growth, team agility and innovation. Stay tuned for exciting product updates by signing up for our newsletter, and learn more on Pack's platform by signing up for a Pack account or getting in touch with our team. For more insight into Shogun sunsetting the Shogun Frontend product, read more on Shogun’s blog post from Finbarr, Shogun’s CEO.