Discover Our Work
Explore the selection of our latest project we loved and developed with our patners.
Book DemoCuts was a scrappy start up that was able to gain traction by delivering an amazing product that people loved. This was made possible through Shopify with a basic theme that was easy to setup. As the brand and business operations became more complex, there were a number of developers that tweaked their Shopify theme.
Cuts was a scrappy start up that was able to gain traction by delivering an amazing product that people loved. This was made possible through Shopify with a basic
Theme that was easy to setup. As the brand and business operations became more complex, there
Cuts was a scrappy start up that was able to gain traction by delivering an amazing product that people loved. This was made possible through Shopify with a basic theme that was easy to setup. As the brand and business operations became more complex, there were a number of developers that tweaked their Shopify theme. The end result was a fragile codebase that was difficult to manage, and was a limiting factor in telling their brand story and selling effectively.
Cuts was a scrappy start up that was able to gain traction by delivering an amazing product that people loved. This was made possible through Shopify with a basic theme that was easy to setup. As the brand and business operations became more complex, there were a number of developers that tweaked their Shopify theme. The end result was a fragile codebase that was difficult to manage, and was a limiting factor in telling their brand story and selling effectively.
Cuts was a scrappy start up that was able to gain traction by delivering an amazing product that people loved. This was made possible through Shopify with a basic theme that was easy to setup. As the brand and business operations became more complex, there were a number of developers that tweaked their Shopify theme. The end result was a fragile codebase that was difficult to manage, and was a limiting factor in telling their brand story and selling effectively.
Packed With Features
The Pack Platform at Your Service
We spent years integrating microservices for brands that wanted to “go headless”, so we built a unified platform that makes it easier.
Product API
Integrate your product data from platforms like Shopify to develop your new front-end. Your data is under your control.
Why should I use this?
Pre-integrated with Shopify product data (core data + metafields), product groupings (no more variant limits!), product bundling (no app required!), product management dashboard for marketers, organized and consistent product API for developers, and more!

Why should I use this?
Pre-integrated with Shopify product data (core data + metafields), product groupings (no more variant limits!), product bundling (no app required!), product management dashboard for marketers, organized and consistent product API for developers, and more!
Customizer
Use Pack’s easy-to-use theme editor to manage your content in real time, or source your content from anywhere else if needed.
Why should I use this?
Real-time drag and drop editor, Reusable Content Blocks - build once and reuse anywhere, Build Local or Global content sections, and more!

Why should I use this?
Real-time drag and drop editor, Reusable Content Blocks - build once and reuse anywhere, Build Local or Global content sections, and more!
Data Workflow
Pack sequences your product data, content data, and code for scalable developer workflows and build deployments.
Why should I use this?
Github Integration, Starter Nextjs / React theme, Tailwind CSS, Theme-UI, etc., Pre-Integrated with Shopify Cart API, Markets, Accounts, Checkout and more!

Why should I use this?
Github Integration, Starter Nextjs / React theme, Tailwind CSS, Theme-UI, etc., Pre-Integrated with Shopify Cart API, Markets, Accounts, Checkout and more!
Advantages
Pack as a “Head”
How does one build their own “head” as a Progressive Web App? Well, it’s hard. We have built Pack as a modular “Head” that can be used alongside platforms like Shopify, mitigating the risk of building it from scratch. While “Headless” is great, let’s not forget about the importance of building and evaluating the right “Head” for your business.
Explore documentationAdvantages of Using Pack
- No need to build your infrastructure and workflow from the ground up
- More admin control for content management, landing page building and component reusability
- Build complex features more efficiently with React!
- Increased marketer control where content is delivered
- Open framework to integrate new and modern technologies
- Scalable workflow and developer experience
- Complete control for custom design experiences
Pack Special Features
- Product grouping for complex catalogs
- Product bundling for bundle management
- Pre-integrated Shopify checkout, accounts, third parties and more!
- Live previewing with “Sections Everywhere” built in
- Documentation for knowledge sharing
Services
Tailored Solutions
Every merchant has their own specific needs in their journey to a composable architecture. We help our merchants across various business and technical needs, and want to ensure success. Our services and pricing depends on what you need!
Learn moreTechnical Consulting
Need help implementing your custom designs? Need guidance for your developers to work as efficiently as possible on the platform? We can help with onboarding, developer training, and code reviews.
Strategic Services
We understand the importance of preparation and a thorough Discovery process. Need help evaluating headless options? Need to make sure your designs will properly translate to scalable development? Need help roadmapping and selecting technology vendors? We’re here to help!
Services toHelp You Grow
We help our merchants across various business and technical needs, and want to ensure success. Our services and pricing depends on what you need!
How can we help
Pack is Your Modern Storefrontfor Headless Commerce
We love amazing experiences, so we built a composable front-end that enables brands to tell their story and connect with their customers.
Book Demo
Fast Modern Front-End,without Complications
If you’re looking to build a fast storefront that is powerful and easy to manage, you’re in the right place!
Explore Features
Trusted by growing brands

Partners
Selected Partner Projects
Fashion
Cuts Clothing
Cuts Clothing believes in a well-rounded lifestyle. They demand versatile performance and solutions, delivered with originality and expression.

Our customers
Words from our Customers
We love to work as a team with our customers and here you can find some quotes from the owners of our favorite projects.

Resources
Cuts Clothing
Cuts partnered with Pack to overhaul their entire ecommerce experience, leading to rapid growth.
- eCommerce Strategy
- Product Architecture
- Figma Design Support
- Custom Third Party Integrations
- Full-Stack Development

Latest Project
Cuts Clothing
Cuts partnered with Pack to overhaul their entire ecommerce experience, leading to rapid growth.
- eCommerce Strategy
- Product Architecture
- Figma Design Support
- Custom Third Party Integrations
- Full-Stack Development
The Solution
Cuts partnered with Pack Digital to overhaul their storefront experience. Since Cuts was outgrowing their Shopify theme, now was the time to invest in a new site experience that better represented their brand and optimized for conversions. The collaboration around a new site experience led to an implementation as a Headless/PWA storefront using Shopify Plus, GatsbyJS and Contentful.
The Results
200%
Year on Year Growth
21%
Increase in Conversion
9%
Increase in AOV
The Scope
eCommerce Strategy
Figma Design Support
Full-Stack Development
Product Architecture
Custom Third Party Integrations
Integrations
Integration Packages
Pack has already built out the most common ecommerce integrations so you don’t have to. We understand the power of your existing partners, so our priority is to partner with the best in the ecosystem.
View All
Insights
Why Modernize With Pack?
Headless commerce used to mean sacrificing ease-of-use for site speed. Pack combines the speed and flexibility of headless, with the ease-of-use you’d expect. The best of both worlds is here.
Improve Developer Productivity
Low Code for Growth
Ready to Start
Packed with benefits
The Pack That Keeps on Giving
We love amazing commerce experiences, so we built a composable front-end that enables brands to tell their story and connect with their customers.
Low-Code
Drag and drop your page sections without a developer, while still having the flexibility for developers to get their hands dirty.
Future Proof
Proprietary theming languages have their limits. Open yourself up to the React ecosystem and modern framework efficiencies to unlock the possibilities for your development team.
Speed & Performance
Build a blazing fast PWA experience without the technical risk. No need to worry about your infrastructure while improving speed and increasing conversion rates.
Components & Third Parties
Use our PACKages for baseline React components and popular third party integrations
Pack Of Trust
Proudly backed by our investors, accelerators and mentors.



Our Expertise
Pack has experience working with some of the largest brands on Shopify Plus and in the ecommerce space. The creative and technical requirements driven by these brands have led us to build a process around our technology.





Our Misson
Accelerate eCommerce
We are on a mission to accelerate commerce by enabling teams to build the best shopping experience
We do this by surrounding ourselves with the best innovators in the ecosystem, listening to our customers, being open to new ideas, and adopting new technologies. We are motivated by our customers' success and enabling the highest performing storefronts possible.

We do this by surrounding ourselves with the best innovators in the ecosystem, listening to our customers, being open to new ideas, and adopting new technologies. We are motivated by our customers' success and enabling the highest performing storefronts possible.
Our Vision
Beautiful & Engaging Experience
We believe that a brand’s website is the central hub for how brands tell their story and connect with their customers.
Our vision is to become the platform that brands best communicate with their customers: through a beautiful and engaging shopping experience.

Our vision is to become the platform that brands best communicate with their customers: through a beautiful and engaging shopping experience.
Words From Client
“Pack has been great to work with. We were able to complete the rebuild on time before our Black Friday Season and saw record growth with this new platform in place. Speed is one of the biggest factors in onsite experience and conversions.”

Zach Goldstein, Founder & CEO
One Pack For Everyone
Headless, Made Painless
“Headless” refers to decoupling your commerce “backend” from your “front-end”. This is also referred to as a “composable” approach where you can pair the best technologies together to support your business. In other words, separating these technologies frees you from having a single technology dictate how you build other aspects of your business. The rise of Progressive Web App technology has made this approach more popular for building blazing fast Storefronts. Building a comprehensive user-friendly front-end tech stack, however, can be time consuming to build, manage, and scale on your own - which is why we built Pack.
What challenges are you facing as you grow your brand? Are you demanding more and more from Storefront, front-end technology and development team? Is your marketing team unable to move fast enough? How much is there to gain from a blazing fast user experience? These are some of the questions to think about when considering a composable approach. We can help navigate what it means to have more control across design, admin control, and developer experience.
Partners
Network of Powerful Partners
Partner with forward thinking teams to unlock new strategies and the best way to leverage Pack. We are building an ecosystem of innovation!
eHouse Studio
eHouse Studio is a customer-first eCommerce agency, combining the best of UX design, technology and analytics to create sites that shoppers love, and retention tactics that keep them coming back.
Site Source
SiteSource is your go-to expert for headless web development, headless CMS development, and headless ecommerce solutions.
Coldsmoke
Coldsmoke uses the most advanced tools to build the highest-performing sites for the most forward-thinking brands.
Nessa
Nessa exists to help Shopify brands scale. We build custom apps to solve complex merchant problems.
Barefoot Solutions
Barefoot Solutions help businesses capture ROI with technology by leveraging a large, proven, global team of digital experts.
Sweden Unlimited
Sweden Unlimited is a creative agency specializing in branding, content & eCommerce.
One Pack For Everyone
Move faster, together.
Empower marketers to create, edit, and publish content with a built-in content management system that’s drag-and-drop - no developer required.
Spend less time on site optimization and more time creating new experiences. Start building a store on day one with pre-built integrations and webhooks, React components, and isolated staging instances.
Take advantage of headless / composable architecture, cutting-edge React tools such as NextJS,Tailwind, and Hydrogen, and Progressive Web App technology.
Join Us
We are committed to building a culture of innovation and personal growth. For those looking to change commerce. We are looking to expand our team with people that are curious, challenge the way things are done, and all with a high degree of transparency and collaboration.
Unlimited PTO / Medical, Dental, & Vision Insurance / Flexible Hours