🚀 We raised $3M in additional seed funding ($6M total) — 👉 full story here!

Discover Our Work

Explore the selection of our latest project we loved and developed with our patners.

Book Demo

Cuts was a scrappy start up that was able to gain traction by delivering an amazing product that people loved. This was made possible through Shopify with a basic theme that was easy to setup. As the brand and business operations became more complex, there were a number of developers that tweaked their Shopify theme.

Cuts was a scrappy start up that was able to gain traction by delivering an amazing product that people loved. This was made possible through Shopify with a basic

Theme that was easy to setup. As the brand and business operations became more complex, there

Packed With Features

The Pack Platform at Your Service

We spent years integrating microservices for brands that wanted to “go headless”, so we built a unified platform that makes it easier.

Product API

Integrate your product data from platforms like Shopify to develop your new front-end. Your data is under your control.

Product API Image

Why should I use this?

Pre-integrated with Shopify product data (core data + metafields), product groupings (no more variant limits!), product bundling (no app required!), product management dashboard for marketers, organized and consistent product API for developers, and more!

Customizer

Use Pack’s easy-to-use theme editor to manage your content in real time, or source your content from anywhere else if needed.

Customizer Preview

Why should I use this?

Real-time drag and drop editor, Reusable Content Blocks - build once and reuse anywhere, Build Local or Global content sections, and more!

Data Workflow

Pack sequences your product data, content data, and code for scalable developer workflows and build deployments.

Developer Settings Preview

Why should I use this?

Github Integration, Starter Nextjs / React theme, Tailwind CSS, Theme-UI, etc., Pre-Integrated with Shopify Cart API, Markets, Accounts, Checkout and more!

Advantages

Pack as a “Head”

How does one build their own “head” as a Progressive Web App? Well, it’s hard. We have built Pack as a modular “Head” that can be used alongside platforms like Shopify, mitigating the risk of building it from scratch. While “Headless” is great, let’s not forget about the importance of building and evaluating the right “Head” for your business.

Explore documentation

Advantages of Using Pack

  • No need to build your infrastructure and workflow from the ground up
  • More admin control for content management, landing page building and component reusability
  • Build complex features more efficiently with React!
  • Increased marketer control where content is delivered
  • Open framework to integrate new and modern technologies
  • Scalable workflow and developer experience
  • Complete control for custom design experiences

Pack Special Features

  • Product grouping for complex catalogs
  • Product bundling for bundle management
  • Pre-integrated Shopify checkout, accounts, third parties and more!
  • Live previewing with “Sections Everywhere” built in
  • Documentation for knowledge sharing

Services

Tailored Solutions

Every merchant has their own specific needs in their journey to a composable architecture. We help our merchants across various business and technical needs, and want to ensure success. Our services and pricing depends on what you need!

Learn more

Technical Consulting

Need help implementing your custom designs? Need guidance for your developers to work as efficiently as possible on the platform? We can help with onboarding, developer training, and code reviews.

Strategic Services

We understand the importance of preparation and a thorough Discovery process. Need help evaluating headless options? Need to make sure your designs will properly translate to scalable development? Need help roadmapping and selecting technology vendors? We’re here to help!

Services to
Help You Grow

We help our merchants across various business and technical needs, and want to ensure success. Our services and pricing depends on what you need!

How can we help
Spread of platform features

Pack is Your Modern Storefront
for Headless Commerce

We love amazing experiences, so we built a composable front-end that enables brands to tell their story and connect with their customers.

Book Demo
Spread of platform features

Fast Modern Front-End,
without Complications

If you’re looking to build a fast storefront that is powerful and easy to manage, you’re in the right place!

Explore Features
Spread of platform features

Trusted by growing brands

Cuts Clothing LogoBrumate LogoLiquid-I.V. LogoSand Cloud LogoTruff LogoStriVectin Logo

Partners

Selected Partner Projects

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

  • eCommerce Strategy
  • Figma Design Support
  • Full-Stack Development

Alexis Warchalowski, EVP / Marketing

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

  • eCommerce Strategy
  • Figma Design Support
  • Full-Stack Development

Zach Goldstein, Founder & CEO

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

  • eCommerce Strategy
  • Figma Design Support
  • Full-Stack Development

Something Somone, Founder & CEO

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

  • eCommerce Strategy
  • Figma Design Support
  • Full-Stack Development

Alexis Warchalowski, EVP / Marketing

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

  • eCommerce Strategy
  • Figma Design Support
  • Full-Stack Development

Zach Goldstein, Founder & CEO

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

  • eCommerce Strategy
  • Figma Design Support
  • Full-Stack Development

Something Somone, Founder & CEO

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

  • eCommerce Strategy
  • Figma Design Support
  • Full-Stack Development

Alexis Warchalowski, EVP / Marketing

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

  • eCommerce Strategy
  • Figma Design Support
  • Full-Stack Development

Zach Goldstein, Founder & CEO

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

  • eCommerce Strategy
  • Figma Design Support
  • Full-Stack Development

Something Somone, Founder & CEO

Fashion

Cuts Clothing

Cuts Clothing believes in a well-rounded lifestyle. They demand versatile performance and solutions, delivered with originality and expression.

Cuts Clothing Model

“Lorem ipsum Pack quote.”

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

“Pack has been great to work with. We were able to complete the rebuild on time before our Black Friday Season and saw record growth with this new platform in place. Speed is one of the biggest factors in onsite experience and conversions.”

“Lorem ipsum Pack quote.”

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

Our customers

Words from our Customers

We love to work as a team with our customers and here you can find some quotes from the owners of our favorite projects.

“I can not express enough the value of having Pack as a partner. The day we partnered with them is the day we officially became a real eCommerce brand. Great people. Top talent. Amazing work.”

Steven Borrelli, Founder & CEO

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

Alexis Warchalowski, EVP / Marketing

“We've been working with Pack for over a year, and they have been a true partner of the brand. We're thrilled with the new headless storefront that they built. The site is much faster, we have more frontend control, and we've seen a meaningful increase in our conversion rate.”

Zach Goldstein, Founder & CEO

“Pack has been great to work with. We were able to complete the rebuild on time before our Black Friday Season and saw record growth with this new platform in place. Speed is one of the biggest factors in onsite experience and conversions.”

Steven Ford, Co-Founder & CMO

“I can not express enough the value of having Pack as a partner. The day we partnered with them is the day we officially became a real eCommerce brand. Great people. Top talent. Amazing work.”

Steven Borrelli, Founder & CEO

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

Alexis Warchalowski, EVP / Marketing

“We've been working with Pack for over a year, and they have been a true partner of the brand. We're thrilled with the new headless storefront that they built. The site is much faster, we have more frontend control, and we've seen a meaningful increase in our conversion rate.”

Zach Goldstein, Founder & CEO

“Pack has been great to work with. We were able to complete the rebuild on time before our Black Friday Season and saw record growth with this new platform in place. Speed is one of the biggest factors in onsite experience and conversions.”

Steven Ford, Co-Founder & CMO

“I can not express enough the value of having Pack as a partner. The day we partnered with them is the day we officially became a real eCommerce brand. Great people. Top talent. Amazing work.”

Steven Borrelli, Founder & CEO

“Pack was a key contributor to our digital transformation and continues to improve how we engage with customers every day.”

Alexis Warchalowski, EVP / Marketing

“We've been working with Pack for over a year, and they have been a true partner of the brand. We're thrilled with the new headless storefront that they built. The site is much faster, we have more frontend control, and we've seen a meaningful increase in our conversion rate.”

Zach Goldstein, Founder & CEO

“Pack has been great to work with. We were able to complete the rebuild on time before our Black Friday Season and saw record growth with this new platform in place. Speed is one of the biggest factors in onsite experience and conversions.”

Steven Ford, Co-Founder & CMO

Platform

Data Workflow

Pack sequences your product data, content data, and code for scalable developer workflows and build deployments.

Why should I use this?

Github Integration, Starter Nextjs / React theme, Tailwind CSS, Theme-UI, etc., Pre-Integrated with Shopify Cart API, Markets, Accounts, Checkout and more!

Explore the platform

Platform

Product API

Integrate your product data from platforms like Shopify to develop your new front-end. Your data is under your control.

Why should I use this?

Pre-integrated with Shopify product data (core data + metafields), product groupings (no more variant limits!), product bundling (no app required!), product management dashboard for marketers, organized and consistent product API for developers, and more!

Explore the platform

Platform

Customizer

Use Pack’s easy-to-use theme editor to manage your content in real time, or source your content from anywhere else if needed.

Why should I use this?

Real-time drag and drop editor, Reusable Content Blocks - build once and reuse anywhere, Build Local or Global content sections, and more!

Explore the platform

Platform

Data Workflow

Pack sequences your product data, content data, and code for scalable developer workflows and build deployments.

Why should I use this?

Github Integration, Starter Nextjs / React theme, Tailwind CSS, Theme-UI, etc., Pre-Integrated with Shopify Cart API, Markets, Accounts, Checkout and more!

Explore the platform

Platform

Product API

Integrate your product data from platforms like Shopify to develop your new front-end. Your data is under your control.

Why should I use this?

Pre-integrated with Shopify product data (core data + metafields), product groupings (no more variant limits!), product bundling (no app required!), product management dashboard for marketers, organized and consistent product API for developers, and more!

Explore the platform

Benefits

Build Fast

The backend work is done so you can start building amazing ecommerce experiences with reusable React components.

Learn more

Benefits

Manage With Ease

Reuse components, manage your content, and build landing pages in minutes all within a unified platform (and without code).

Learn more

Benefits

Empower Marketers

Give marketers complete control over their content, even with completely custom components.

Learn more

Benefits

Build Without Limits

Differentiate your brand with complete design flexibility and lightning fast page speed with Progressive Web App (PWA) technology.

Learn more

Benefits

Build Fast

The backend work is done so you can start building amazing ecommerce experiences with reusable React components.

Learn more

Benefits

Manage With Ease

Reuse components, manage your content, and build landing pages in minutes all within a unified platform (and without code).

Learn more
Cuts Clothing Model

Resources

Cuts Clothing

Cuts partnered with Pack to overhaul their entire ecommerce experience, leading to rapid growth.

  • eCommerce Strategy
  • Product Architecture
  • Figma Design Support
  • Custom Third Party Integrations
  • Full-Stack Development
Cuts Clothing Model

Latest Project

Cuts Clothing

Cuts partnered with Pack to overhaul their entire ecommerce experience, leading to rapid growth.

  • eCommerce Strategy
  • Product Architecture
  • Figma Design Support
  • Custom Third Party Integrations
  • Full-Stack Development

The Solution

Cuts partnered with Pack Digital to overhaul their storefront experience. Since Cuts was outgrowing their Shopify theme, now was the time to invest in a new site experience that better represented their brand and optimized for conversions. The collaboration around a new site experience led to an implementation as a Headless/PWA storefront using Shopify Plus, GatsbyJS and Contentful.

The Results

  • 200%

    Year on Year Growth

  • 21%

    Increase in Conversion

  • 9%

    Increase in AOV

The Scope

  • eCommerce Strategy

  • Figma Design Support

  • Full-Stack Development

  • Product Architecture

  • Custom Third Party Integrations

Liquid-I.V.

Liquid-I.V. partnered with Pack Digital to redesign their new brand vision and improve their technology stack and content workflow.

See Case Study

Public Rec.

Public Rec partnered with Pack Digital to refresh their experience and improve their site speed and technology stack.

See Case Study

Sand Cloud

Sand Cloud is on a mission to help save Marine Life. They are focused on creating the best sustainable products in the world.

See Case Study

Cuts Clothing

Cuts partnered with Pack to overhaul their entire ecommerce experience, leading to rapid growth.

See Case Study

Integrations

Integration Packages

Pack has already built out the most common ecommerce integrations so you don’t have to. We understand the power of your existing partners, so our priority is to partner with the best in the ecosystem.

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Insights

Why Modernize With Pack?

Headless commerce used to mean sacrificing ease-of-use for site speed. Pack combines the speed and flexibility of headless, with the ease-of-use you’d expect. The best of both worlds is here.

Improve Developer Productivity

Let Pack handle the backend, while your developers build out an amazing front-end
Use the starter to get a jump start on your front-end and the core components
Use React to build components that business users can control through the theme editor
Monitor your releases and deploy with confidence with the deployment pipeline and rollbacks
Leverage the power of React, provide your team with test environments, and increase your development agility.

Low Code for Growth

Build landing pages, manage content, manipulate data, publish releases all without a developer
Tools available for your business teams - redirects, product feeds, SEO fields, and more.
Build a component once, use (and reuse) forever
Preview releases before pushing to production.

Ready to Start

Giving you the most common components so you don’t have to write them yourselves - Product hooks, Product Listing Pages, Add to Cart, Link with Checkout, and more!

Packed with benefits

The Pack That Keeps on Giving

We love amazing commerce experiences, so we built a composable front-end that enables brands to tell their story and connect with their customers.

Low-Code

Drag and drop your page sections without a developer, while still having the flexibility for developers to get their hands dirty.

Future Proof

Proprietary theming languages have their limits. Open yourself up to the React ecosystem and modern framework efficiencies to unlock the possibilities for your development team.

Speed & Performance

Build a blazing fast PWA experience without the technical risk. No need to worry about your infrastructure while improving speed and increasing conversion rates.

Components & Third Parties

Use our PACKages for baseline React components and popular third party integrations

Pack Of Trust

Proudly backed by our investors, accelerators and mentors.

Brand LogoBrand LogoBrand Logo

Our Expertise

Pack has experience working with some of the largest brands on Shopify Plus and in the ecommerce space. The creative and technical requirements driven by these brands have led us to build a process around our technology.

Brand LogoBrand LogoBrand LogoBrand LogoBrand Logo

Our Misson

Accelerate eCommerce

We are on a mission to accelerate commerce by enabling teams to build the best shopping experience

Accelerate eCommerce

We do this by surrounding ourselves with the best innovators in the ecosystem, listening to our customers, being open to new ideas, and adopting new technologies. We are motivated by our customers' success and enabling the highest performing storefronts possible.

Our Vision

Beautiful & Engaging Experience

We believe that a brand’s website is the central hub for how brands tell their story and connect with their customers.

Beautiful & Engaging Experience

Our vision is to become the platform that brands best communicate with their customers: through a beautiful and engaging shopping experience.

Words From Client

“Pack has been great to work with. We were able to complete the rebuild on time before our Black Friday Season and saw record growth with this new platform in place. Speed is one of the biggest factors in onsite experience and conversions.”

Zach Goldstein, Founder & CEO

Zach Goldstein, Founder & CEO

One Pack For Everyone

Headless, Made Painless

What is Headless Commerce?

“Headless” refers to decoupling your commerce “backend” from your “front-end”. This is also referred to as a “composable” approach where you can pair the best technologies together to support your business. In other words, separating these technologies frees you from having a single technology dictate how you build other aspects of your business. The rise of Progressive Web App technology has made this approach more popular for building blazing fast Storefronts. Building a comprehensive user-friendly front-end tech stack, however, can be time consuming to build, manage, and scale on your own - which is why we built Pack.

Book a Call
When it’s a fit?

What challenges are you facing as you grow your brand? Are you demanding more and more from Storefront, front-end technology and development team? Is your marketing team unable to move fast enough? How much is there to gain from a blazing fast user experience? These are some of the questions to think about when considering a composable approach. We can help navigate what it means to have more control across design, admin control, and developer experience.

See Case Studies

One Pack For Everyone

Headless, Made Painless

For Business Owners

Innovate with technology by providing your commerce teams with the flexibility and agility to scale - all while reducing developer complexity with a comprehensive front-end platform.

Pack for Business
For Content Managers

Give your content team the tools to communicate in the best way possible with your customers. Take complete control of your content in a unique and blazing fast experience.

Pack for Content
For Development Teams

Seamlessly integrate your existing technology while having the flexibility to integrate your own development tools and frameworks.

Pack for Development

Join Us

We are committed to building a culture of innovation and personal growth. For those looking to change commerce. We are looking to expand our team with people that are curious, challenge the way things are done, and all with a high degree of transparency and collaboration.

Unlimited PTO / Medical, Dental, & Vision Insurance / Flexible Hours

Work with us

Ready to Pack?
Sign up and Get Started.

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